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Privacy Policy

The Long & Foster Companies, Inc. (“Long & Foster”) values you as our customer, and we want to address any privacy concerns you may have. To that end, we have set forth our Privacy Policy for handling the information you share with us online and through any documentation submitted as part of a transaction with Long & Foster. We want your decision to do business with us to be an informed one. We have adopted this Privacy Policy to explain what information may be collected when you utilize our applications and services, how we use this information, and under what circumstances we may disclose the information to affiliates and third parties. You should review this Privacy Policy frequently, as it may change from time to time without notice. Any changes will be effective immediately upon the posting of the revised Privacy Policy.

Scope of Our Privacy Notice

This privacy notice applies to our collection, use, disclosure, and other processing of personal information related to:

The use of our Sites or Services that display or link to this Policy
Former, current and prospective clients, brokers, independent agents, and consumers
Other individuals who use our Sites or Services, whose personal information we received related to the Sites and Services

All collection, use, disclosure, and processing of personal information by Long & Foster about individuals will vary depending upon use of our Sites and Services. This policy is intended to provide our general practices and procedures. In some cases, different or additional notices about our data collection and processing may be provided and apply to certain personal information.

This policy does not apply to job applicants or candidates who apply for employment with Long & Foster or to our employees and independent agents.

Collecting Information

When you visit our consumer applications or purchase and/or sell real estate with Long & Foster, we may collect information about you that you share with us. We typically collect two kinds of information about you through our applications and real estate services:

(a) information that you provide that personally identifies you
(b) information that does not personally identify you, which we automatically collect when you visit our applications or that you provide to us

Personally Identifiable Information

This identification information may include, but is not limited to, your name, physical address, email address, telephone, mobile and fax numbers, details of your real estate, lending, title and insurance needs and references, and other details of your life (“Personal Information”).

Non-Personally Identifiable Information

Our definition of non-personally identifiable information is any information that does not personally identify you (“Non-PII”). Non-PII can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous by a de-identification process. We obtain Non-PII about you from information that you affirmatively provide to us, either separately or together with your personally identifiable information. We also automatically collect certain Non-PII from you when you access any applications.

This information can include, among other things, IP addresses, the type of browser you are using, the third-party website from which your visit originated, the operating system you are using, the domain name of your Internet service provider, the search terms you use on our applications, the specific web pages you visit, the duration and frequency of your visits, and location information.

Cookies, Web Beacons and Other Tracking Technologies

As you may be aware, it is a common practice that when you visit our consumer applications, we may collect data through the use of cookies, web beacons or other tracking technologies (i.e. small text files placed on your computer by consumer applications), web server logs, and other web tools. This technology allows us to customize your online experience as well as track your use of our system so that we can improve your experience.

The tracking data we collect may include, but is not limited to, the date, time and location of your visit, the time you spend, the web pages you view, the other consumer applications you visit, your search queries, and basic information about your computer, such as your Internet Protocol (“IP”) address, your domain name, your browser type, and the name of your internet service provider.

By continuing to browse our site, you are agreeing to our use of cookies. Most web browsers automatically accept cookies, but will also provide controls that allow you to block or delete them. Instructions for blocking or deleting cookies are generally available in your browser’s privacy or help documentation. If you choose to delete cookies, some settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated. You may deactivate cookies if you do not want your browsing to be tracked.

When visiting our consumer-facing applications, you may be directed, through hyperlinks, to other consumer applications that are beyond our control. This Privacy Policy does not cover the collection of information by those other companies and consumer applications. Although we encourage third parties to provide their own privacy policies, we are not responsible for their activities, such as how they handle the information they collect online.

You can manage how your preferences regarding third-party ad company cookies are set by this Site or Service by reading the cookie discussion above.

Please also see the cookie discussion above for information about the third parties we may work with to display targeted ads on third-party sites and to measure the success of our marketing and campaigns. You may also obtain more information about targeted or “interest-based advertising” and opt-out of many ad networks at the industry websites below:

Categories of Personal Information We Collect

In order to provide better services, we collect different types of personal information about you and your activities. The list below sets out generally the categories of personal information about you that we may collect and disclose to others for business purposes:

Identifiers: Personal identifiers, such as name, telephone number, physical address, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers), and signatures.
Personal Information: This may include your credit card number, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, and so on. Please note that some personal information in this category may overlap with information in other categories.
Protected Classification Characteristics Information: This includes characteristics of protected classifications under state or federal law, such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), source of funds, sexual orientation, veteran or military status, and genetic information (including familial genetic information).
Device Information and Online Activity: Device and online identifiers, account login information, keystroke patterns indicative of human or bot website/app usage, mobile and web network activity and related information (such as MAC address, IP address, cookie IDs, browser activity, and other information associated with your browsing history), and social media information.
Geolocation Data: Physical location or movements.
Commercial Information: Purchase and transaction history information (such as products or services you have purchased, rented, or returned), health and safety-related information, product testimonials, travel and vacation information, and competition entries.
Professional or Employment-Related Information: Current or past job history or performance evaluations.
Biometric Information: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Sensory Information: Audio, visual information, and other sensory information such as photographs and audio and video recordings.
Non-Public Education Information (per the Family Educational Rights and Privacy Act, 20 U.S.C. Section 1232g, 34 C.F.R. Part 99): Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Background Information: Background and criminal information, such as background checks and criminal convictions.
Inferences Information: Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors, intelligence, and aptitudes.

We may share your identifiers, professional or employment-related information, and information in some of the above-mentioned categories with third parties for business purposes.

Basis for Processing of Personal Information

Certain laws, such as the Virginia Consumer Data Protection Act (“VCDPA”) and the EU General Data Protection Regulation (“GDPR”), require that we inform covered individuals of the legal basis for our use and other processing of personal information.

All personal information we collect and process is done on one or more of the following legitimate bases:

Performance of Contract: As necessary to enter into or carry out the performance of our contracts with affiliated businesses and third-party service providers.
Compliance with Laws: For compliance with legal obligations and/or defense against legal claims, including those in the areas of labor and employment law, social security, data protection, tax, and corporate compliance laws.
Our Legitimate Business Interests: In furtherance of our legitimate business interests, including:
- Performance of contracts with franchisees and other parties
- Implementation and operation of global support (e.g., IT) services for our business operations
- Customer relationship management and improving our Services, including marketing and analytics
- Fraud prevention, including misuse of company IT systems or money laundering
- Physical, IT, and network perimeter security
- Internal investigations
- Mergers, acquisitions, reorganizations, and other business transactions
With Your Consent: Where we have your consent, and other applicable laws give you the right to withdraw your consent, which you can do at any time by contacting us using the details in Section 11. In some jurisdictions, your use of the Services may be taken as implied consent to the collection and processing of personal information as outlined in this privacy notice.

In addition, we may process your personal information where necessary to protect the vital interests of any individual.

How We Use & Share Information Collected

Personal Information

We primarily use the identification information you voluntarily share with us to:

Customize your online and/or real estate transaction experiences and to carry out your online requests
Tell you about our products, services, and other offerings
Contact you for a variety of reasons, such as providing you promotional or marketing information for our products or those of our affiliated companies
Communicate with you about your real estate transaction
In certain instances, we may also share your personally identifiable information with our third-party vendors and marketing partners that, among other activities:
- Perform functions on our behalf (or on behalf of our affiliated companies)
- Administer our offerings
- Provide us marketing or promotional assistance
- Analyze our data
- Assist us with customer service
- Offer other services and products that may be relevant to the purchase or sale of real estate
  Our vendors agree to use this information, and we share information with them, only to carry out our requests
On occasion, we use your identification information to validate your identity
As for usage tracking data, we primarily use that information to operate and improve our consumer applications, and to further our marketing efforts

You may opt out from receiving future promotional or marketing information from us, our affiliated companies, and our third-party vendors, or direct that we not share your information with any affiliated companies or third-party vendors, as set forth below in Section 11. Except as provided in this Privacy Policy, our Terms of Use, or as set forth when you submit the information, your personally identifiable information will not be sold to any third parties or used in any manner outside the scope of this Privacy Policy without your prior approval.

We further reserve the right to disclose your information under limited circumstances, such as to cooperate with law enforcement or judicial authorities as required by law or legal process, to protect our own legal rights, or to protect the public good.

Non-PII

We use Non-PII in a variety of ways, including to:

Help analyze site traffic, understand customer needs and trends
Carry out targeted promotional activities
Improve our services and offerings

We may use your Non-PII by itself or aggregate it with information we have obtained from others. We may share your Non-PII with our affiliated companies and third parties to achieve these objectives and others. Remember that aggregate information is anonymous and does not personally identify any individual, device, or household.

Whenever you are online or on our applications, you run the risk that the information you provide will fall into the wrong hands. Although we implement and maintain commercially reasonable security procedures and practices to safeguard your privacy, we cannot guarantee the security of any information you provide to us. We accept no responsibility or liability for the activities of third parties. By using our consumer applications and applications, you agree to our Terms of Use.

Updating Information

If you would like to review the information about you that we have collected through our consumer applications, or to change that information, you can make that request by following the procedure indicated below in Section 11. We may require that you verify your identity before we process your request.

Processing Location

We process your personal information in the United States. For users located outside of the United States, please see Section 17 titled European Union / European Economic Area for more detailed information.

Anti-Fraud Disclosure

Electronic communications such as email, text messages and social media messaging, are neither secure nor confidential. While Long & Foster has adopted policies and procedures to aid in avoiding fraud, even the best security protections can still be bypassed by unauthorized parties. Long & Foster will never send you any electronic communication with instructions to transfer funds or to provide nonpublic personal information, such as credit card or debit numbers or bank account and/or routing numbers.

YOU SHOULD NEVER TRANSMIT NONPUBLIC PERSONAL INFORMATION, SUCH AS CREDIT OR DEBIT CARD NUMBERS OR BANK ACCOUNT OR ROUTING NUMBERS, BY EMAIL OR OTHER UNSECURED ELECTRONIC COMMUNICATION. EMAILS ATTEMPTING TO INDUCE FRAUDULENT WIRE TRANSFERS ARE COMMON AND MAY APPEAR TO COME FROM A TRUSTED SOURCE.

If you receive any electronic communication directing you to transfer funds or provide nonpublic personal information, EVEN IF THAT ELECTRONIC COMMUNICATION APPEARS TO BE FROM Long & Foster or its affiliates, do not respond to it and immediately contact your real estate agent or title closer. Such requests, even if they may otherwise appear to be from Long & Foster, are likely part of a scheme to defraud you by stealing funds from you or using your identity to commit a crime.

To notify Long & Foster of suspected fraud related to your real estate transaction, send an email to: privacy@longandfoster.com

Updating Our Privacy Policy

We may, from time to time, change our Privacy Policy. We will notify you of any changes by posting our updated Privacy Policy on our consumer applications and inserting a new “Effective Date.”

Data Retention

We will retain your personal information for the period necessary to fulfill the purposes outlined in this privacy notice unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others.

With respect to the data and files we handle as a processor, we retain this personal information in accordance with our clients’ instructions.

Rights and “Opt-Out”

Marketing

You may opt out from receiving marketing-related communications from us on a going-forward basis by contacting us or by using the unsubscribe mechanism contained in each email. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out.

Cookies and Similar Technologies

Please review your browser or device settings for certain cookies and see above to exercise certain choices regarding cookies.

Access, Amendment, and Deletion

Under applicable privacy laws, you may have the right to request to review, make amendments, have deleted or otherwise exercise your rights over your personal information that we hold, subject to certain legal limitations and requirements. If you are subject to such a privacy law, you may submit a request to us related to your personal information:

By submitting a request to: privacy@longandfoster.com
By contacting us at: 1-888-536-0216 (toll free)

We follow applicable law to take steps to keep your personal information accurate, complete and up-to-date. In your request that is covered by an applicable privacy law, please make clear what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your personal information.

We may only implement requests:

(a) where required by applicable law, and
(b) with respect to the personal information associated with the particular email address that you use to send us your request.
We may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

As outlined below, if you are a Virginia resident, or if you are in the European Union / European Economic Area, you may have additional rights.

Deactivation

You can deactivate your account at any time by contacting us at the email address at the bottom of this page. However, you will not be able to access many of the services after deactivation. Please note that even if you request deactivation of your account, it may take some time to fulfill this request.

Responding to Requests

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion. There may also be residual information that will remain within our databases and other records, which will not be removed.

We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way.

Additional Information for Certain Jurisdictions

We are committed to respecting the privacy rights of individuals under all privacy laws applicable to us. Some privacy laws require that we provide specific information about individual rights to applicable consumers, which we have set forth at the end of this privacy notice:

Virginia: If you are a Virginia resident, you have certain rights, under Virginia privacy laws, regarding your personal information as set forth in Section 16.
EU/EEA: If you are in the European Union / European Economic Area, we provide further details about your rights under the GDPR in Section 17.
Other States with Consumer Data Privacy Laws: If you live in a state with consumer data protections, such as the California Consumer Privacy Act (“CCPA”), you may exercise those rights as described in Section 18.

Children

The Services are not intended or directed to children under the age of 18, and we do not knowingly collect any personal information, or knowingly track the use of our Services, from children. If we have actual knowledge that personal information about a child under 18 years old has been collected, then we will take appropriate steps to delete any such personal information.

Third-Party Websites

The Services may contain links to third-party services. We do not own, operate, or control the websites of third-parties, including those of independent franchisees. Therefore, this Policy will not apply to any services or websites operated by third-parties.

If you click on those links, you will be directed to a third-party website where you will be subject to that service’s privacy policy or similar statement and terms of use. We encourage you to read that policy statement.

We are not responsible for the privacy practices of third-party services, and we expressly disclaim any liability for their actions, including actions related to the use and disclosure of personal information by any such third parties.

Effective Date and Changes to this Policy

This Privacy Policy is effective as of January 1, 2023.

Contact Information

For questions and concerns about this Policy, our company can be reached at:

Address: 3975 Fair Ridge Drive, 300S, Fairfax, Virginia 22033
Email: privacy@longandfoster.com
Phone: Toll Free 1-888-536-0216

Virginia Privacy Rights

In this section, we provide information for Virginia residents, as required under Virginia privacy laws, including the Virginia Consumer Data Protection Act (“VCDPA”), which requires that we provide Virginia residents certain specific information about how we handle their personal information, whether collected online or offline.

This section does not address or apply to our handling of publicly available information made lawfully available by state or federal governments or other personal information that is subject to an exemption under the VCDPA.

Definition of Personal Data

Personal data is defined by the VCDPA as:

“Any information that is linked or reasonably linkable to an identified or identifiable natural person.”
— Va. Code § 59.1-575

We may collect personal data as listed in Section 3 of this Privacy Policy from Virginia residents.

Consent for Processing Sensitive Data

The VCDPA requires us to obtain a Virginia resident’s consent in the following cases:

When we process “sensitive data”
When we process sensitive data concerning a known child, unless processed in accordance with the federal Children's Online Privacy Protection Act (15 U.S.C. § 6501 et seq.)

Categories of Sensitive Data

According to the VCDPA, “sensitive data” means a category of personal data that includes:

Personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status
The processing of genetic or biometric data for the purpose of uniquely identifying a natural person
The personal data collected from a known child
Precise geolocation data

Exclusions from Personal Data

Under the VCDPA, personal data does not include:

Publicly available information: Information made available through government records, or reasonably believed to be made public via widespread media, the consumer, or a trusted third party, unless restricted to a specific audience
De-identified data: Data that cannot reasonably be linked to an identified or identifiable person or device

Exemptions Under the VCDPA

The VCDPA does not apply to the following types of data and/or information:

Protected health information under HIPAA
Health records governed by Title 32.1
Patient identifying information under 42 U.S.C. § 290dd-2
Identifiable private information collected as part of human subject research regulated by:
- 45 C.F.R. Part 46
- Good clinical practice guidelines from the International Council for Harmonisation
- 21 C.F.R. Parts 6, 50, and 56
- Other research conducted in accordance with applicable laws
Information created for purposes of the Health Care Quality Improvement Act of 1986 (42 U.S.C. § 11101 et seq.)
Patient safety work product under the Patient Safety and Quality Improvement Act (42 U.S.C. § 299b-21 et seq.)
Information derived from or indistinguishable from the health-related information listed above, if de-identified under HIPAA
Data maintained by a HIPAA-covered entity or business associate, or a qualified service organization under 42 U.S.C. § 290dd-2
Information used solely for public health purposes as authorized by HIPAA
Personal information collected, used, or disclosed in accordance with the:
- Fair Credit Reporting Act (15 U.S.C. § 1681 et seq.)
- Driver's Privacy Protection Act of 1994 (18 U.S.C. § 2721 et seq.)
- Family Educational Rights and Privacy Act (20 U.S.C. § 1232g et seq.)
- Farm Credit Act (12 U.S.C. § 2001 et seq.)
Data processed or maintained:
- (i) in the context of employment, contracting, or agency relationships
- (ii) as emergency contact information
- (iii) as necessary to administer benefits to another individual

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

Information you actively provide: Via online forms, emails, or telephone
Information you provide passively: Via web browsers, emails, apps, or smartphones
Third-party sources: Such as marketing partners, lead generators, and website/app vendors

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

To fulfill or meet the services for which the information is provided
To provide you with information, products, or services that you request from us
To provide you with email alerts, event registrations, and other notices concerning our products or services, or events or news that may be of interest to you
To affiliated businesses and third parties to market and advertise products or services that may be of interest to you
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections
To improve our website and better present its contents to you
For testing, research, analysis, and product development
As necessary or appropriate to protect the rights, property, or safety of us, our clients, or others
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
As described to you when collecting your personal data or as otherwise set forth in the VCDPA
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal data and/or information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both:

Keep that personal information confidential, and
Not use it for any purpose except performing the contract.

Categories of Personal Information Disclosed in the Past 12 Months

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Identifiers
Personal Information
Protected classification characteristics
Commercial information
Professional or employment-related information

Recipients of Personal Information

We disclose your personal information for a business purpose to the following categories of third parties:

Our affiliates
Service providers
Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you

Categories of Personal Information Sold

The VCDPA defines the “sale of personal data” as:

“The exchange of personal data for monetary consideration by the controller to a third party.”

While we do NOT disclose personal information to third parties in exchange for monetary consideration, we do disclose or make available certain categories of personal information to:

Our affiliate and subsidiary companies
Third parties, in order to receive certain services or benefits (e.g., allowing third-party tags to collect browsing history and other information to improve and measure our ad campaigns)

The types of data potentially made available include:

Identifiers: Name, contact information, and other identifiers
Personal Information: Customer records, profiles, and inferences
Commercial Information: Usage data, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Rights of Virginia Residents

Virginia law grants Virginia residents specific rights and imposes restrictions on certain business practices:

Request to Know

Virginia residents have the right to:

Confirm whether or not we are processing their personal data
Access such personal data
Obtain a copy of their personal data previously provided to us in a portable and, to the extent technically feasible, readily usable format
Transmit the data to another controller without hindrance, where the processing is carried out by automated means
Submit up to two (2) requests annually free of charge

Request to Correct

Residents may request that we correct inaccuracies in their personal data, taking into account the nature of the data and the purposes for which it is processed.

Request to Delete

Residents may request that we delete personal data provided by or obtained about them.

Do-Not-Sell / Right to Opt-Out

Virginia residents have the right to opt out of the processing of personal data for purposes of:

Targeted advertising
The sale of personal data
Profiling in furtherance of decisions that produce legal or similarly significant effects

These rights can be exercised by clicking on the “Do Not Sell My Information” link at the bottom of this page or on the homepage of our website.

Non-Discrimination

The VCDPA prohibits discrimination against Virginia residents for exercising their rights. Discrimination includes:

Denying goods or services
Charging different prices or rates
Providing a different level or quality of goods or services

Exception: Such differences are permitted when reasonably related to the value provided to the business by the consumer’s data.

Financial Incentives

Businesses may offer financial incentives related to the collection, sale, or deletion of personal data, provided that:

Incentives are not unjust, unreasonable, coercive, or usurious
Terms are transparent and based on informed, opt-in consent
Consumers may opt out at any time

Note: We do not offer any such incentives at this time.

Submitting Requests

How to Submit a Request

Do-Not-Sell (Opt-out): Click on “Do Not Sell My Information” at the bottom of this page or the homepage
Requests to Know, Access, Delete, or Correct: Submit via the Consumer Data Privacy Request Webform
All requests: Call us at 1-888-536-0216 (toll free)

Verification & Response

We will respond to verifiable requests as required by law
You must verify your identity or authority to make the request and confirm the personal information relates to you
Personal information in your request will only be used to verify your identity

Once received:

You will receive an acknowledgment letter within 10 days, describing our verification process
We will respond within 45 days, if your identity is verified
Deletion requests will require separate confirmation before proceeding

Fees

We do not charge a fee to process or respond to requests unless:

The request is excessive, repetitive, or manifestly unfounded

If a fee is warranted, we will:

Inform you of the reason and
Provide a cost estimate before completing your request

Limitations

We are unable to disclose or provide the following:

Social Security Number
Driver’s License Number or government-issued ID numbers
Financial account numbers
Health insurance or medical ID numbers
Account passwords or security questions and answers

Changes to Our Privacy Notice

Long & Foster reserves the right to amend this privacy notice at our discretion and at any time.

When changes are made:

We will post the updated notice on our website
We will update the effective date

Your continued use of our website or services following the posting of changes constitutes your acceptance of those changes.

European Union / European Economic Area

Individuals in the European Union (EU) and the European Economic Area (EEA) have the following rights under the General Data Protection Regulation (GDPR) regarding their personal information:

Right of Access

You have the right to obtain from us confirmation as to whether or not personal information concerning you is being processed. If so, you may request access to the personal information. This includes:

The purposes of the processing
The categories of personal information concerned
The recipients or categories of recipients to whom the personal information has been or will be disclosed

You also have the right to obtain a copy of the personal information undergoing processing. For additional copies requested, we may charge a reasonable fee based on administrative costs.

Right to Rectify and Complete Personal Information

You may request the correction of inaccurate data and the completion of incomplete data. If we are legally obligated, we will notify any third parties to whom your personal data has been transferred.

Right to Erasure (Right to be Forgotten)

You have the right to request the deletion of your personal information in the following cases:

It is no longer needed for the purposes for which it was collected
You have withdrawn your consent (where consent was the legal basis)
You have successfully exercised your right to object
It has been processed unlawfully
The data must be erased to comply with a legal obligation

We are not required to erase your personal data if it is necessary for:

Compliance with a legal obligation
Establishment, exercise, or defense of legal claims

Right to Restriction of Processing

You may request that we restrict the processing of your personal data under the following conditions:

The accuracy of the data is contested (pending verification)
The processing is unlawful, but you oppose erasure
We no longer need the data, but you require it to establish, exercise, or defend legal claims
You have objected to the processing and verification of overriding grounds is pending

While under restriction, we may continue to use your data only if:

You give consent
It is necessary for legal claims

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another entity without hindrance, if:

Processing is based on your consent or a contract
Processing is carried out by automated means

Right to Object

You may object at any time to the processing of your personal data where our legal basis is legitimate interest. If you object, we must demonstrate compelling legitimate grounds to override your rights and freedoms.

Note: You cannot object where data processing is necessary for entering into or performing a contract.

Right to Object to Direct Marketing

You can request that:

We stop using your data for marketing purposes
We do not transfer your personal data to unaffiliated third parties for marketing or other purposes

Right to Withdraw Consent

If you have given consent for processing, you may withdraw it at any time. This does not affect the lawfulness of processing prior to withdrawal.

Right to Obtain a Copy of Safeguards

You may request a copy or reference to the safeguards under which your data is transferred outside the EU/EEA. (We may redact these documents to protect commercial terms.)

Right to Lodge a Complaint

You may lodge a complaint with your local data protection authority if you have concerns about our data processing practices. We encourage you to contact us first to resolve the issue directly.

Other State Consumer Privacy Rights

Consumers residing in other U.S. states may have rights similar to those under the VCDPA or GDPR, including:

Right to Correct: Request correction of inaccurate personal information
Right to Delete: Request deletion of your personal information
Right to Access: Request access to your personal information in a portable, readily usable format
Right to Opt-Out of:
- The sale of your personal information
- Targeted advertising
- Processing of your personal information for automated decision-making with legal or significant effects

To exercise these rights, consult your state’s consumer data privacy laws.

Long & Foster Do Not Call Policy

The Telephone Consumer Protection Act (TCPA) and related FCC regulations protect consumers from unwanted telemarketing calls.

Opt-Out of Sales Calls or Texts

If you do not wish to receive sales calls or text messages from Long & Foster or any of its affiliates or subsidiaries, you may request to be added to our internal Do Not Call list.

Submit your request to:

Do Not Call Contact Name: Legal Department
Address: 3975 Fair Ridge Drive, Suite 300S, Fairfax, Virginia 22033
Phone: 703-653-8551
Email: privacy@longandfoster.com

In compliance with federal and state laws, Long & Foster will document your request within seven (7) business days. It should not take longer than thirty (30) days to remove your telephone number from any sales programs that are currently underway.

Request Requirements

To ensure your request is properly processed, please make sure your notification includes the following:

Your request may be submitted in writing or by phone, using the contact information listed above
Your request must include your telephone number
If you wish to place multiple phone numbers on our "Do Not Call" list, please include all numbers in your request
You will remain on our "Do Not Call" list for five (5) years (or longer if required by law), unless you request removal sooner
If your telephone number changes, you must notify us to stay on the list

National and State Registry Compliance

When we solicit prospective customers, Long & Foster honors "Do Not Call" requests from:

The National Do Not Call Registry (Federal Trade Commission)
Various state-agency-managed Do Not Call lists

Please note:
Many state regulations allow businesses to contact their own customers, even if listed on a Do Not Call registry. If you are a customer or client of Long & Foster, you may still be contacted unless you specifically request otherwise.

To ensure we honor your preferences, follow the steps above to be added to our internal "Do Not Call" list.

Complaints and Confirmation

If a consumer notifies us that they received a call after submitting a Do Not Call request:

We will apologize for the inconvenience
A manager or supervisor will investigate the matter
The manager will personally confirm the number is listed
Upon request, we will mail a written confirmation of your Do Not Call status

Federal Trade Commission’s National Registry

Consumers can register their phone number through the FTC’s National Do Not Call Registry, which reduces unwanted telemarketing calls:

Phone: 888-382-1222
Online: www.donotcall.gov

Please note: It may take several weeks to see a reduction in calls.

Important Notes

Being on our "Do Not Call" list means you will not receive sales calls or text messages from anyone representing Long & Foster. However, we may still contact you for non-solicitation purposes (e.g., transaction updates).

All Long & Foster agents and brokers engaged in telemarketing must comply with:

The TCPA
Any related federal regulations
All applicable state laws

Long & Foster CAN-SPAM Policy

The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act) establishes rules for commercial email communications. In compliance, Long & Foster agrees to the following:

Our Email Practices

We do not use false or misleading header information (e.g., “From,” “To,” “Reply-To”)
We do not use deceptive subject lines
We identify the message as an advertisement, where required (unless consent has been given)
We include our physical business address in each message
We monitor third-party email vendors for compliance, if used
We honor opt-out and unsubscribe requests promptly
We provide a working unsubscribe link at the bottom of each commercial email

Unsubscribe Instructions

If you wish to unsubscribe from future commercial emails from Long & Foster, its affiliates, or subsidiaries:

Click the unsubscribe link at the bottom of any email
Please allow up to ten (10) days for processing

Contact Information for CAN-SPAM Inquiries

Name: Legal Department
Address: 3975 Fair Ridge Drive, Suite 300S, Fairfax, Virginia 22033
Telephone Number: 703-653-8551
Email Address: privacy@longandfoster.com

We appreciate your interest in our privacy practices. Long & Foster reserves the right to modify this policy at any time.