COLUMBIA, Md.—The Creig Northrop Team of Long & Foster, which represents buyers and sellers of residential real estate in the Baltimore-Washington region, introduced its new logo, a compass star colored in red, white, black and yellow. The colors, which come from the Maryland flag, represent the Northrop Team’s commitment to the Maryland community.
“The Creig Northrop Team holds strong roots in Maryland,” said Creig Northrop, president of the team. “I graduated from the University of Maryland and continue to support Maryland causes. We’re committed to Maryland and its residents, and our new logo reflects that loyalty.”
In addition, the Northrop Team redesigned the logo for a modern clean look, a change from the original logo’s more formal intricate design. The new look reflects the team’s energy and approachability, Northrop said, and will be more recognizable and memorable.
“We’re always growing and our logo needs to change with us. We’re calling it the ‘New Look of Real Estate’ for 2014, bringing a complete transformation of our branding efforts,” Northrop said.
The Northrop Team will use the new logo and its colors in all the organization’s marketing materials, including its website, signs, business cards and promotional materials.
The Creig Northrop Team of Long & Foster Real Estate represents buyers and sellers of residential real estate in the Baltimore and Washington, D.C., region with offices in Columbia, Clarksville, Sykesville, Rockville and Lutherville-Timonium, Md. President Creig Northrop has more than 20 years of experience in real estate and leads a team of more than 50 full-time real estate agents. Long & Foster Real Estate is the largest independent residential real estate company in the United States.